Experience

Microsoft

• Raised Clipchamp's Microsoft Store rating from 3.3 ★ to 4.5 ★ in one year by attacking crash root causes and re-working in-product review prompts.
• Increased enterprise MAU on Windows by 1.2M+ in six months by removing barriers to entry for enterprise users.
• Led discovery for the PowerPoint-to-Video feature in Microsoft 365 Copilot, delivering concept prototypes and AI evaluation outputs adopted by the Clipchamp AI team.

Microsoft

I joined Microsoft through the Clipchamp acquisition, stepping into cross-functional product roles across Integrations, Windows, Onboarding and Enterprise.

• Spearheaded localisation of Clipchamp web and desktop apps, launching support for 10+ languages and opening new non-English markets.
• Lifted visitor-to-sign-up conversion by 83% in six months by eliminating friction points across landing, pricing and auth flows.
• Boosted Windows onboarding completion by 85% through iterative UI/UX experiments and data-driven copy tests.
• Secured premium Windows 10/11 marketing placements, which led to an additional 1M+ app installs per month.
• Grew monthly new Windows users by 1.5M+ within one year via coordinated acquisition, activation and retention initiatives.

Clipchamp (Acq. by Microsoft in 2021)

I joined Clipchamp shortly after the Series A funding round. I managed Partnerships, Integrations and Enterprise products prior to the Microsoft acquisition.

• Built a reusable partner-integration framework, reducing future engineering effort.
• Launched integrations with Google, TikTok, Zoom, Pinterest and Dropbox, expanding Clipchamp’s ecosystem reach.
• Owned product development and go-to-market (GTM) plans for multiple partner features and apps.
• Spearheaded GDPR and COPPA compliance, securing legal clearance to serve EU and under-13 markets.
• Developed a retail demo application deployed on 18,000+ in-store screens across 14 countries (in collaboration with the Chromebook team at Google).
• Scaled monthly active integration users from 0 to 500K+ in six months through targeted activation campaigns.

TechnologyOne

• Closely partnered with Product Owners and ran customer focus groups, validating roadmap choices against real-world feedback.
• Captured and prioritised user requirements, researching emerging tech to meet both business and customer needs.
• Produced high-fidelity UX mock-ups that converted requirements into clear build-ready designs.
• Built an internal CI/CD security scanner that automatically flagged third-party package vulnerabilities, eliminating manual checks.
• Led delivery of a cold-storage archiving solution that materially lowered long-term data-storage costs.

SAP Ariba

• Helped enterprise clients integrate their ERP systems with the SAP Ariba Network - tailoring workflows to each organisation’s procurement processes and shortening supplier onboarding times.
• Juggled multiple concurrent projects, aligning milestones for mining, FMCG, retail and office-supply clients.
• Diagnosed and rectified cXML, EDI and CSV syntax and validation errors, achieving first-pass document acceptance rates above 98%.
• Compiled succinct weekly status reports and progress dashboards, keeping senior stakeholders informed and projects on schedule.

Queensland University of Technology

• Majored in Computer Science
• Minored in Finance